So, you’re almost finished writing your book and you start to consider your promotional strategy for getting your book and/or blog out to the masses. Part of your effort may involve Twitter, Facebook, Pinterest, Google+, Tumblr, Instagram, StumbleUpon, LinkedIn, Klout and many others.
Pause For Moment
Take a big deep breath. I know you’re excited, but I also know you want to avoid frustration. I am speaking now from personal experience. If you try to tackle everything at once you’re going to experience frustration and possible failure. Slow it down! Remember, Rome wasn’t built in a day and neither is your social media campaign. As Jonathan Gunson says in his article “The Social Media ‘Train Wreck’ That All Authors Must Avoid…“, you’re headed for a “train wreck”.
Your fledgling author career can rapidly jump off the rails if you attempt to accelerate book sales by trying to be visible everywhere. You will not develop a campaign based on quality because all of your emphasis is based on quantity. Using the full range of social media channels, without any prior experience, can possibly hurt your campaign.
Gunson strongly suggest you focus on mastering a few social media channels. The key is to become an expert on one or two social media channels such as Facebook and/or Twitter. On each of these social media channels create great content, posts, photos and stay current with ongoing updates. As Gunson says, limit your social media promotion to less than 30% of the total time. The rest of your time should be devoted to developing your craft as a writer.
There are so many social media sites and there is so little time.
When I first began I only concentrated on Twitter and Facebook. It is only recently; we (myself and my personal assistant) have advanced into other social media channels such as Pinterest, Google+, Tumbler, Linked In and StumbleUpon.
I would recommend my friend and personal assistant Candy McCracken to help you with your social media. She has become quite the expert and can assist you in multiple ways.
Question of the day:
How do you promote your writing using social media? How much time are you spending on it each day? What works best for you?